| Abstract
| - Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value-added products. This, together with continued growth in the food service industry, led to interest in and development of a Northern Colorado producer direct marketing effort targeting chefs. This case study details the early stages of development for this project, its marketing successes and the constraints and limitations that continue to challenge its economic feasibility.
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