| Abstract
| - In The Theory of Moral Sentiments, Adam Smith notes that moral sentiments, emotions and feelings affect economic and social practices. In the literature on social embeddedness of the economy, sentiments and emotions are neglected, and more attention is given to rules, norms and institutions, which are seen as being instrumental in reducing transaction costs and creating social cohesion. By examining the transformation of Kyrgyzstan to a market economy, the authors show how emotions can motivate individuals to pursue ultimate concerns and commitments. Furthermore, it is argued that without moral emotions and institutional safeguards, economic practices and relationships can be distorted.
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