About: Determining the optimal policy for a home delivery milk retailing: A simulation approach

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Attributs	Valeurs
type	work Article
Is Part Of	http://hub.abes.fr/oup/periodical/erae/1977/volume_4/issue_3/w
Subject	Contributions
Title	Determining the optimal policy for a home delivery milk retailing: A simulation approach
has manifestation of work	http://hub.abes.fr/oup/periodical/erae/1977/volume_4/issue_3/101093erae43245/m/print http://hub.abes.fr/oup/periodical/erae/1977/volume_4/issue_3/101093erae43245/m/web
related by	http://hub.abes.fr/oup/periodical/erae/1977/volume_4/issue_3/101093erae43245/authorship/2 http://hub.abes.fr/oup/periodical/erae/1977/volume_4/issue_3/101093erae43245/authorship/1
Author	VAN TILBURG AAD WIERENGA BEREND
Abstract	Summary. A food retailing firm operates in a complex situation where its economic result is influenced by a large number of variables: own marketing variables, characteristics of customers and area of location and the nature of competition. This paper demonstrates how all these influences can be integrated into a model and how this model subsequently can be used to find the optimal policy of the retailing firm under various conditions. The specific application in the paper is home delivery milk retailing in the Netherlands.
article type	other
publisher identifier	4.3.245
is part of this journal	European Review of Agricultural Economics

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