| Abstract
| - The environmental movement is one of the most successful social movements of the twentieth century, and a key reason for its success has been strong public approval of the movement's goal of environmental protection. This paper reports cross-national data on public approval of environmental protection relative to approval of the goals of other major ‘new social movements’—the anti-nuclear power movement, the nuclear disarmament movement, the women's movement, the human rights movement and the animal rights movement—in Western Europe and the United States. The data come from a 1990 ‘lifestyles and attitudes’ survey conducted by Gallup for Reader's Digest, based on nationally representative samples in the United States and seventeen European nations, and show higher public approval for environmental protection than for the goals of other new social movements.
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