About: PROFESSIONAL SERVICES

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Attributs	Valeurs
type	work Article
Is Part Of	http://hub.abes.fr/oup/periodical/poq/1937/volume_1/issue_2/w
Subject	Surveys
subtitle	RECENT TRENDS IN ADVERTISING
Title	PROFESSIONAL SERVICES
has manifestation of work	http://hub.abes.fr/oup/periodical/poq/1937/volume_1/issue_2/101086265077/m/web http://hub.abes.fr/oup/periodical/poq/1937/volume_1/issue_2/101086265077/m/print
related by	http://hub.abes.fr/oup/periodical/poq/1937/volume_1/issue_2/101086265077/authorship/2 http://hub.abes.fr/oup/periodical/poq/1937/volume_1/issue_2/101086265077/authorship/1
Author	CHILDS HARWOOD L. YOUNG JAMES W.
Abstract	This department will report on activities, developments, and trends in the fields of advertising, public relations and fund-raising. In response to the current need for more effective opinion leadership there now exist professional groups of specialists, skilled in the art of opinion management. Special attention will be given to reports and studies of their techniques, and to their own exposition of public opinion trends and problems.
article type	other
publisher identifier	1.2.135
is part of this journal	Public Opinion Quarterly

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