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À propos de : PREDICTING BEHAVIOR FROM ATTITUDES        

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  • PREDICTING BEHAVIOR FROM ATTITUDES
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  • Most research which attempts to predict action from attitudes has done so by assessing attitudes toward some issue—for example, discrimination in employment—with less than notable success. This study demonstrates that improved prediction is possible if attitudes toward action— for example, signing a protest petition against discrimination—are also assessed. Although knowledge of attitude toward action alone did not significantly predict behaviour, it did reduce the number of prediction errors when used in conjunction with attitude toward issue.
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  • 36.3.355
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