| Abstract
| - Despite the growth of alcohol expectancy research, few investigations have examined the association between beliefs in the reinforcing effects of alcohol and situations in which young people drink excessively. The current study of 315 youthful drinkers examined the relationship between three alcohol expectancies (increased social assertiveness, tension reduction, and enhanced sexual pleasure), as measured by the Alcohol Expectancy Questionnaire, and three drinking situation subscales (convivial, personal-intimate, and negative coping) from the Drinking Context Scale. MANOVA analysis showed significant main effects for the three expectancy measures. Univariate results showed that expectancies of social assertiveness and tension reduction varied directly with all three excessive drinking contexts. The expectancy of enhanced sexual pleasure, however, varied significantly with personal-intimate drinking only. Practice implications with youthful drinkers are discussed.
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