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scienceplus.abes.fr
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Trade models
skos:inScheme
MSC 2010
broader concept
Operations research and management science
skos:prefLabel
Marketing, advertising
Ricerche di mercato, pubblicitá
市场营销, 广告
skos:exactMatch
http://msc2010.org/resources/MSC/2000/90B60
skos:altLabel
Ricerche di mercato, pubblicitá [Vedi anche 91B60]
Marketing, advertising [See also 91B60]
市场营销, 广告[参见91B60]
http://msc2010.org...sc2010#matchDewey
http://dewey.info/class/339/2009/08/
http://msc2010.org...0/msc2010#seeAlso
Trade models
skos:closeMatch
from MSC1991 value of: Marketing, advertising, [See also 90A60]
skos:notation
90B60
skos:note
See also 91B60.
skos:semanticRelation
Trade models
is
Subject
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An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism
A dynamic advertising model with reference price effect
Effect of inspection errors on imperfect production inventory model with warranty and price discount dependent demand rate
Dynamic cooperative advertising strategy in OAO supply chain with customer return
Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
Impact of pricing structure on supply chain coordination with cooperative advertising
Incentive design with customer satisfaction for business process outsourcing: multi-task vs. multi-agent
Optimal pricing and deteriorating inventory control when inventory stimulates stochastic demand with reference price effect
Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach
Joint pricing deteriorating inventory model considering product life cycle and advance payment with a discount facility
Analysis and classification of companies on tehran stock exchange with incomplete information
How to operate physical showrooms: Service decision and pricing based on product quality
Impact of quality decisions on information sharing with supplier encroachment
Optimal marketing channel and strategy in social commerce
How cooperative advertising interacts with distributional contracts in a dual-channel system
Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike
Study on the complexity of channel pricing game in showrooming O2O supply chain
Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer
is
narrower concept
of
Operations research and management science
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