About: Effects of the Private-Label Invasion in Food Industries

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Attributs	Valeurs
type	work Article
Is Part Of	http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/w
Subject	Articles differentiation private label http://zbw.eu/beta/external_identifiers/jel#l110 http://zbw.eu/beta/external_identifiers/jel#l660 entry price promotional activity supermarket
Title	Effects of the Private-Label Invasion in Food Industries
has manifestation of work	http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/m/web http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/m/print
related by	http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/authorship/1 http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/authorship/3 http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/authorship/4 http://hub.abes.fr/oup/periodical/ajae/2002/volume_84/issue_4/1011111467827600360/authorship/2
Author	Perloff Jeffrey M. Harris J. Michael Shimshack Jay P. Ward Michael B.
Abstract	Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.
article type	research-article
is part of this journal	Journal of Farm Economics/Canadian Journal of Agricultural Economics

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